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22.07.2020 / 16:01

P&G extends Olympic sponsorship, focusing on equality drive

LONDON – Procter & Gamble will use its Olympic and Paralympic sponsorship to campaign for racial equality after extending its backing of the games through 2028.The brutal death of George Floyd at the hands of police in May has reinforced to corporations like P&> the need to use their platforms for more than just selling products to consumers.The world's largest advertiser, which owns brands including Gillette, Head & Shoulders and Pampers, has been sponsoring the Olympics since the 2010 Vancouver Winter Games.“We have found a way to make it good for business,” P&> chief brand officer Marc Pritchard said in a telephone interview with The Associated Press.

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