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YouTube Revenue Falls to $3.8 Billion as Pandemic Hits Ad Business
Ruth Porat saying that the quarter saw a "gradual improvement in our ads business," with "further improvement" in July.Porat told analysts on the company's quarterly earnings call that YouTube's year-over-year improvement was driven by "ongoing substantial growth in direct response" ads, offset by a "continued decline in brand advertising," though brand ads began to pick up toward the end of the quarter.Alphabet only revealed YouTube's ad revenue for the first time in February of this year, disclosing that the video platform collected $15.1 billion in ad revenue in 2019, up from $11.1 billion in 2018 and $8.1 billion in 2017.