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How Joules became the British high street's surprise success story
As industry insiders, The Great British High Street is our specialist subject on The Telegraph's fashion desk. We know what each of the high street giants excels in and can point you in the right direction to find a great pair of boyfriend jeans (Gap), chic mules (Zara), and statement earrings that look much more expensive than their price tag suggests (Mango, of course).