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Center City shop owner joins "Comfort Project" benefiting frontline workers, helping small businesses

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FOX 29's Jennifer Joyce has the story. PHILADELPHIA - A luxury lingerie shop in Center City joined a project benefiting frontline workers and helping small businesses stay afloat during the COVID-19 pandemic.

Je Suis Jolie owner Jennifer Rosen had to get creative when doors closed on March 17. She decided to jump on a national movement called the "Comfort Project." The goal: to pamper frontline workers with cozy swag bags while keeping her business up and running. “These nurses have long tiring days and I want them to come home and put on something that makes them feel good,” she told FOX 29.

Anyone can sponsor a goodie bag. They start at $75. The bags are packaged and hand-delivered to Philly hospitals. For more information, please click

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