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Covid lockdown: Parle-G helps Parle clock best-ever growth in last four decades

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NEW DELHI : Leading food company Parle Products logged record sales of its Parle-G biscuits, preferred for mass consumption, in April and May during the lockdown, said a senior company official.The company has gained a market share of around 5 per cent in the highly competitive biscuit segment, helped by Parle-G biscuits, which was proffered by the people while stocking pantry during the pandemic.Parle-G biscuits also gained traction as it was preferred by government agencies and NGOs working to distribute food relief packages to the people during the pandemic due to its economic proposition with value package of ₹2 besides being considered as a good source of glucose, Parle Products Senior Category Head Mayank Shah told PTI.“The growth was.

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