lockdowns, curbs on mobility and unavailability of fresh Hindi film music which comprises 60% of all consumed content, audio streaming platforms are seeing a sharp decline in revenue growth rates.In 2020, audio streaming grew only 15% over 2019, as opposed to 35% in 2019 over 2018.

In 2021, the audio streaming sector is projected to grow only at about 11% compared to pre-pandemic growth rates, said two senior executives at music labels and streaming services.“The widespread lockdown and the second wave have been a damper for the mood of the consumer and the entertainment industry, including audio streaming," said Gautam Sinha, CEO, Times Internet and Gaana.To be sure, the April and May lockdown, caused by a severe spike in covid cases and.

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