With no online store, Primark fans have been unable to get hold of their fast fashion fix for months - that ended today. Shoppers woke up at 4:30am to queue outside branches, with stores opening their doors early to try and ease congestion.
But once inside, things weren't quite the way they used to be. Mum Terri Hughes, 31, from Tamworth, said: "I've just come into Birmingham as its the best place around here for shopping and their Primark is great. "It was all very British and orderly in there.
You can see a bit of a scramble for clothes usually in Primark, but that wasn't the case today. "It's still a bit eerie in a way, seeing everyone in face masks - but at least you can tell we're over the worst of it.