MUMBAI : With Akshaya Tritiya just around the corner, jewellers are trying to lure customers through various innovative offers to keep the business tide through difficult times amid the coronavirus lockdown. "In April, the loss in revenue will be 15 per cent of the total annual turnover due to Akshaya Tritiya falling in the month when the country is under lockdown to prevent the spread of covid-19," All India Gems and Jewellery Domestic Council Chairman Anantha Padmanaban told PTI here.
The first six months of this calendar year has witnessed a very weak consumer sentiment due to high gold price and the Covid-19 pandemic; however, the demand is expected to begin taking off from July onwards and peak during Diwali, he added. "Due to the