Amazon goes all out for DiwaliDespite pandemic restrictions easing, people are still wary about stepping out of home, leaving retailers worried about festive-season shopping.
Amazon India has decided to extend its Diwali sale event to a whole month this year to outdo Walmart-owned Flipkart, Bloomberg reports.
While Flipkart has decided on a six-day event, Amazon plans to start sales for India’s most important shopping season in mid-October and continue till Diwali in mid-November.
In the past few months, Amazon has seen a 60% surge in new merchants on its platform. This will be the first festival season in which Amazon and Flipkart will contend with Reliance’s JioMart.