Social media is one of the greatest marketing tools in 2025. According to a recent study, some 86% of marketers globally use platforms like Facebook and Instagram for advertisements, while 94% use it for content distribution.
For a significant portion of businesses and creators, then, social media is the primary channel for customer connection and brand awareness – and yet many are still letting it go underutilised.
Whether it’s profiles remaining static or outdated bio links with irrelevant content, these missed opportunities not only squander the potential of social media, but they ultimately reduce the impact a brand has online.
The way around this is by keeping social media pages active and, even more importantly, treating bio links as a living, evolving hub.
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