In her new book, senior Peta executive Poorva Joshipura warns of a dire future if our meat and dairy consumption continues unchecked Reading Poorva Joshipura’s book, For A Moment Of Taste, as the world struggles to contain a pandemic allegedly caused by the zoonotic transmission of a novel coronavirus, feels surreal but urgent.
Currently senior vice-president of international operations with the Peta (People for the Ethical Treatment of Animals) Foundation, Joshipura’s mission is to make you aware of How What You Eat Impacts Animals, The Planet And Your Health, as she says in the subtitle.
And the picture she paints is catastrophic. About 77 billion land animals and trillions of marine ones are killed every year to feed human beings.