A British Columbia clothing maker says it has seen a surge in demand for a dress Alberta’s chief medical officer wore during a COVID-19 briefing this week.
Smoking Lily owner Trish Tacoma says her company’s inbox has been teeming since Dr. Deena Hinshaw was seen on TV wearing the charcoal grey half-sleeve dress emblazoned with the periodic table of elements on Tuesday.
Tacoma says the Point Grey Periodic Table dress was sold for seven years before it was taken offline about six months ago. Now, Smoking Lily is scrambling to ramp up production again at a time when everyone is being advised to keep their distance from one another in the face of the virus.