NEW DELHI : In an interview with IANS, Sandeep Kataria, CEO, Bata India said that the demand has been rising for the last three weeks and the trend is expected to continue as consumers start feeling more confident. "We are expecting a revival in demand by September with the onset of festival season," he said.
The company is working on various cost-optimisation measures including rental renegotiation, closure of unviable stores and digitalisation drive across the organisation, etc to eliminate redundancies, he added.
Kataria said that in tandem with the ongoing market trends, Bata has shifted its focus towards driving online sales and expanding its e-commerce footprint by ramping up presence in online marketplaces, rolling its omnichannel