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Lockdown easing: Bata restarts over 50% stores, taking orders on WhatsApp

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NEW DELHI: India’s top footwear retailer Bata India said 53% of its stores have resumed operations even as consumers working from home are turning to its e-commerce portals and online marketplaces to buy casual footwear.

The retailer has been taking orders on WhatsApp while focussing on online sales channels as opening of all stores in the immediate future remains uncertain.

Bata has 1,400 point of sales in the country. On Monday, Bata reported a 56.6% drop in consolidated net profit for the March-ended quarter to ₹38.4 crore as the pandemic-induced lockdown towards the end of March forced the company to shutter stores across India.

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