Gemma Collins has been forced to shut her boutique in Essex due to the coronavirus pandemic. In snaps take of the the TOWIE star outside her place of business Gemma Collins Collection, she was seen sobbing and distressed.
The 39-year-old has been staunchly refusing to isolate and ordered her fans to just go out and get shopping, rather than staying indoors.
Her unimpressed fans reminded her the virus could be deadly for vulnerable people, and scolded her for being selfish. But her encouragement for her fans to spend more money will now no longer be possible as many shops are being forced to close due to the pandemic.