NEW DELHI: Celebrities across the film and television industry are pitching initiatives to both keep their fans entertained and raise funds for those in need during the covid-19 crisis.
More than 85 artists, national and international, have collaborated for a home-to-home fundraiser concert on Sunday called 'I for India', in partnership with global social media, Facebook, and non-profit organisation, GiveIndia.
All proceeds from the concert will go to the India Covid Response Fund managed by GiveIndia that is working on-ground to provide healthcare infrastructure, livelihood support and essentials to people affected by the pandemic.