In our third interview in the Pivot or Perish series, which looks at how the covid-19 pandemic is prompting top companies to reinvent their businesses, Balbir Singh Dhillon, head of Audi India, talks about the premium carmaker’s plans to adopt a more frugal business approach as even wealthy buyers turn cost-conscious.
The German automaker will now use more digital channels to sell its products and every luxury car would be sold at least twice, if not thrice, through increased pre-owned sales.
Edited excerpts of an interview: Do you plan to revamp your business strategy for India post covid-19? What covid-19 does is it changes a few elements in the immediate future.