NEW YORK, N.Y. – When DJ D-Nice decided to start playing music live on Instagram amid countless closures due the worldwide pandemic, he did it in part to ease his loneliness and boredom given his own gigs had dried up.
At first, the audience for his hours-long sets was no more than a few hundred, mainly friends. But then word spread, and it grew to a few thousand.
Then tens of thousands. Then the celebrities started showing up like Janet Jackson and Jimmy Fallon. “By day four, which was Friday, it just took on a life of its own, you know, where Drake popped in,” said D-Nice. “Everyone's in it like, ‘Whoa, what's happening here?' And then it just started to build and it was building.” Even Michelle Obama and Oprah Winfrey popped in on what