First it was "stay at home" - nice and clear. Then it was "stay alert, control the virus" - less clear. Now we're being told to "hands, face, space - get a test" by the Prime Minister.
Boris Johnson unveiled the new rhyming slogan today during a Downing Street press conference as data revealed cases are now rising in England.
The PM cancelled planned reopenings from tomorrow,made face masks compulsory in church from August 8, and imposed regional restrictions on meeting other households in large swathes of northern England.
But it seems not everyone online appreciated the PM's new message in such a grave situation. It comes after the Government was accused of creating confusion around new rules issued late on Thursday for parts of