HOLLY Willoughby took to social media on Saturday to show her support for a stillbirth charity. Holly, 39, posted a make-up free selfie on her Instagram story which showed her at home and holding up a placard with the hashtag "#kicksstillcount".
Kicks Count is the UK's leading baby movement resource and awareness campaign, and they believe that by empowering pregnant women with knowledge and confidence, babies' lives can be saved.
Kicks Count's have been trying make their message heard even more so recently amid fears the COVID-19 crisis, and the subsequent strain on the NHS, has discouraged expectant mothers from seeking medical advice should they have concerns about their pregnancies.