Indian farmers are frozen in time; they just aren’t. These are people struggling with issues everyday, but they do their research, they go to kisan melas, they read whatever is available.
They are far more forward-thinking than people give them credit for."It’s this conviction that led him to raise a VC fund for agritech startups in India 10 years ago, along with Jinesh Shah, who was earlier the CFO of Nexus Venture Partners.Bucking the trendIt seemed like a crazy idea.
VCs were chasing e-commerce and consumer internet startups targeting urban India, not farming. Startups making software for global markets were hot, not agritech.“People listened to our pitch and laughed," recalls Kahn. “But thankfully, there were enough people who saw that.