The latest social media campaign by Cholayil Pvt Ltd owned skincare brand Medimix urges consumers to take good care of their skin once they step out after a four-month long hiatus.With a message 'Ab har situation ke liye skin fit bane' (’Get #SkinFit for any situation’), Medimix is harping on the importance of staying #Skinfit in the post-covid era, where people are ready to step out and ensure complete protection of their skin from harsh environmental conditions.Conceptualized by advertising agencies, Leo Burnett, the ad features a young woman stepping out of her home for attending work, running errands and even meeting friends whilst following social distancing norms.Ashish Ohlyan’s, head of marketing, Cholayil Pvt.