Immunity BoostersConsumers around the world are showing an increased interest in safeguarding their health and boosting their immunity.
In India, that often means ayurveda, the country’s ancient system of medicine.Companies such as Dabur India Ltd. and The Himalaya Drug Co.
are witnessing high demand for traditional products like chyawanprash (a cooked mixture containing honey, sugar, ghee, herbs and spices) and proprietary supplements like Septilin, which combines ayurvedic ingredients including licorice and guduchi.Chyawanprash sales across the industry grew 283% in June and branded honey rose 39%, according to Nielsen Holdings Plc.