A brand expert has claimed Meghan Markle and Prince Harry's new charitable venture could cause a clash between the Royal Family's 'old-fashioned' brand and the Duke and Duchess of Sussex' new way of working.
Meghan and Prince Harry will now be able to concentrate on their charity work as well as sample some Hollywood glamour since stepping down as senior royals.
But the couple's rebranding could create a clash with the Royal Family's way of working, brand expert Emma Beckmann has warned.
Ms Beckmann, Group President, EMEA, at brand consultancy firm Landor&FITCH said: "Harry and Meghan appear to be the new people’s choice, bringing Hollywood glamour and embracing contemporary communications with the likes of Instagram. "This promises well