A brand expert has claimed Meghan Markle and Prince Harry's new charitable venture could cause a clash between the Royal Family's 'old-fashioned' brand and the Duke and Duchess of Sussex' new way of working.

Meghan and Prince Harry will now be able to concentrate on their charity work as well as sample some Hollywood glamour since stepping down as senior royals.

But the couple's rebranding could create a clash with the Royal Family's way of working, brand expert Emma Beckmann has warned.

Ms Beckmann, Group President, EMEA, at brand consultancy firm Landor&FITCH said: "Harry and Meghan appear to be the new people’s choice, bringing Hollywood glamour and embracing contemporary communications with the likes of Instagram. "This promises well

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Harry Princeharry - Meghan Markle - prince Harry - Katie Nicholl - Meghan Markle and Prince Harry 'Reflecting' Amid 2-Year Anniversary: How They've Gotten 'Even Closer' - etonline.com - Los Angeles

Meghan Markle and Prince Harry 'Reflecting' Amid 2-Year Anniversary: How They've Gotten 'Even Closer'

Meghan Markle and Prince Harry have definitely had an eventful past year of marriage.

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Inside Meghan Markle and Prince Harry's "Simple" Wedding Anniversary Plans

Meghan Markle and Prince Harry are having themselves a relaxing anniversary. E! News has learned that the couple decided to ring in their 2nd wedding anniversary by focusing on each other and going off the grid for the day, according to a source.

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Harry Princeharry - Meghan Markle - prince Harry - Inside Meghan Markle and Prince Harry's £14.7m LA house they are rumoured to be staying in owned by Tyler Perry - ok.co.uk - Los Angeles - county Tyler - county Perry

Inside Meghan Markle and Prince Harry's £14.7m LA house they are rumoured to be staying in owned by Tyler Perry

Prince Harry and Meghan Markle are thought to be living in luxury inside the Beverly Hills mega-mansion owned by film tycoon Tyler Perry. It was reported recently that the couple, who relocated to Los Angeles when they stepped down from senior royal duties, have been staying in the Tuscan-style villa that is worth £14.7m ($18m).

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Harry Princeharry - Meghan Markle - princess Diana - prince Harry - Meghan Markle and Prince Harry quit as they'd 'seen what happened to Princess Diana' - dailystar.co.uk - Usa - Britain - county Tyler - county Perry - city Sandwich

Meghan Markle and Prince Harry quit as they'd 'seen what happened to Princess Diana'

Meghan Markle and Prince Harry quit their roles as senior royals because they had "had enough" of the "relentless negative press," an insider has claimed.

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Meghan Markle and Prince Harry set to face huge challenge that'll put their marriage to the test

Since their romantic wedding at Windsor just two years ago on 19 May, 2018, so much has changed for the Duke and Duchess of Sussex. In the past year alone, Meghan Markle has found motherhood a “struggle” in the spotlight, Harry has faced harsh criticism over quitting his royal duties and they’ve both experienced the upheaval of upping sticks to the US with their one-year-old son Archie.

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Harry Princeharry - Meghan Markle - prince Harry - Richard Fitzwilliams - Meghan Markle and Prince Harry's anniversary marred by 'regret' over royal exit - dailystar.co.uk

Meghan Markle and Prince Harry's anniversary marred by 'regret' over royal exit

Meghan Markle and Prince Harry 's second wedding anniversary may be a painful reminder of their "regret" at how their exit from the royal family turned out, a royal commentator has claimed.

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Meghan Markle - Royal Family - prince Harry - Happy Anniversary Prince Harry and Meghan Markle: Recalling the couple's first interview post engagement - pinkvilla.com

Happy Anniversary Prince Harry and Meghan Markle: Recalling the couple's first interview post engagement

Prince Harry and Meghan Markle's relationship has indeed stirred up the drama for the Royal Family in the past two years. From the constant media scrutiny to Harry and Meghan distancing themselves from the Royal Family to lead independent lives, the couple's marriage has seen its fair share of newsworthy incidents. However, before the mayhem, there was calm! After announcing their engagement on November 27, 2017, Harry and Meghan were met with a mostly positive response, given the latter's ethnicity.

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Meghan Markle - Windsor Castle - prince Harry - Archie Mountbatten - Meghan Markle and Harry celebrate wedding anniversary after dramatic two years - mirror.co.uk

Meghan Markle and Harry celebrate wedding anniversary after dramatic two years

Today the Duke and Duchess of Sussex are celebrating their second wedding anniversary.

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Harry Princeharry - Meghan Markle - Meghan Markle, Prince Harry ‘had enough’ of ‘relentless negative press,’ says Viscountess Julie Montagu - foxnews.com - Usa - Britain - state Illinois - Los Angeles - city Sandwich

Meghan Markle, Prince Harry ‘had enough’ of ‘relentless negative press,’ says Viscountess Julie Montagu

Julie Montagu, an American who became Viscountess Hinchingbrooke when she married into British aristocracy, isn’t surprised Meghan Markle and Prince Harry took a "step back" as senior royals. The Duke and Duchess of Sussex are currently residing in Markle’s native Los Angeles with their son Archie, 1.

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Charlotte Crosby imagines vomit-inducing meals Harry and Meghan are eating in lockdown

Charlotte Crosby joked about the vomit-inducing meals Prince Harry and Meghan Markle will be tucking into during lockdown.

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Harry Princeharry - Meghan Markle - Katie Nicholl - Meghan Markle, Prince Harry ‘had an agenda from the outset’ to be ‘international royals,’ expert claims - foxnews.com - Australia

Meghan Markle, Prince Harry ‘had an agenda from the outset’ to be ‘international royals,’ expert claims

Royal expert Katie Nicholl has no doubt that the Duke and Duchess of Sussex “had an agenda from the outset” to become independent. The author and Vanity Fair correspondent told Australian website 9Honey on Monday that while she believed it was “inevitable” that Meghan Markle and Prince Harry would move overseas, she did note the speed at which their lives have turned around “surprised everybody.” “I was told from a very early stage in their courtship, they had told a friend of Harry’s that Meghan met quite early on that they wanted to be international roving royals and that was going to be their focus,” she told the outlet.

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Number of 'red alert' Royal Family stalkers nearly doubles since Megxit

Meghan Markle and Prince Harry’s exit from the monarchy may have sparked a rise in royal stalkers, a security expert has claimed.

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Meghan Markle and Harry mocked for LA mansion move: 'It's like they want to be seen'

Meghan Markle and Prince Harry have been mocked for their reported mansion choice by a photographer who has told them to forget about privacy.

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Prince William 'never accepted Harry was his own man' before royal rift

The "frost" between Prince William and Prince Harry may be down to the elder brother never accepting his sibling was "his own man", a royal expert has claimed.

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Prince Harry has 'lost his identity in LA and feels lost' since move

Prince Harry may have lost his "identity" in Los Angeles after his bombshell move to the US with Meghan Markle, a royal commentator has suggested.

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Meghan Markle - prince Harry - Kate Middleton - prince Charles - Camilla Parker Bowles - Meghan Markle and Harry ‘sad’ at not being involved in historic Royal Family event - dailystar.co.uk - county Prince William

Meghan Markle and Harry ‘sad’ at not being involved in historic Royal Family event

Prince Harry and Meghan Markle will have felt a “deep sadness” at not being involved in a historic Royal Family event earlier this week, a royal expert believes.

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Harry Princeharry - Meghan Markle - Doria Ragland - Archie - Meghan Markle, Harry and Archie 'spend socially distanced Mother's Day with mum Doria' - mirror.co.uk - Usa - Britain - Los Angeles - state California - Canada - city Los Angeles

Meghan Markle, Harry and Archie 'spend socially distanced Mother's Day with mum Doria'

Meghan Markle and Prince Harry took their son Archie to spend a socially distanced Mother's Day with her mum Doria Ragland, according to reports.

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Harry Princeharry - Meghan Markle - Doria Ragland - Prince Harry and Meghan Markle 'took Archie to enjoy socially distant Mother's Day with Doria Ragland' - ok.co.uk - Britain

Prince Harry and Meghan Markle 'took Archie to enjoy socially distant Mother's Day with Doria Ragland'

Prince Harry and Meghan Markle "took baby Archie to spend Mother's Day with Doria Ragland while social distancing", according to reports. Meghan, 38, celebrated Mother's Day for her mum Doria on 12 May, while in the United Kingdom Mother's Day took place on 22 March.

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Meghan Markle's old CV shows 'special skills' and lists height, weight and eye colour

Meghan Markle is known as an accomplished Hollywood actress, a wife to Prince Harry and mother to Archie - but few will know the former royal is kickboxing and martial arts-trained.

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Royal Family's 'secret weapon' Sophie Wessex who 'fills Meghan and Harry void'

She has been described as the Royal Family’s “secret weapon” during the coronavirus crisis, quietly steadying the ship after a tumultuous period for The Firm.

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Meghan Markle - prince Harry - Doria Ragland - 'Irresponsible' Meghan Markle slammed for visiting mum with Harry despite LA's lockdown - dailystar.co.uk - Los Angeles - state California

'Irresponsible' Meghan Markle slammed for visiting mum with Harry despite LA's lockdown

Meghan Markle has been slammed for allegedly making Prince Harry break coronavirus lockdown to see his mum-in-law.

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Prince Harry And Meghan Markle Drop Into Crisis Text Line Staff Zoom Call

Prince Harry and Meghan Markle made a private call with the Crisis Text Line team, but thanks to a post on social media, everyone else got a glimpse of the couple.

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Meghan Markle and Prince Harry Crash a Virtual Staff Meeting -- See the Pic!

Looks like Meghan Markle and Prince Harry have gotten on board with the most popular quarantine trend… video chatting!

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Meghan Markle Prince Harry: The ‘Down To Earth’ Way They Will Celebrate 2nd Wedding Anniversary

May 19 marks two years since the world watched as Prince Harry, 35, and Meghan Markle, 38, exchanged their vows in Windsor Castle’s St. George’s Chapel. A lot has changed for the internationally famous couple in only two years, but according to a source, Harry and Meghan are planning to keep their anniversary incredibly low-key as they continue to quarantine with family in Los Angeles. “Meghan and Harry’s wedding anniversary is next week but there aren’t any big fancy plans, they are very down to earth,” the source EXCLUSIVELY shared with HollywoodLife.

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Meghan Markle 'baked strawberries and cream cake' as details of Archie's first birthday are revealed

Details of Archie Mountbatten-Windsor's first birthday have been revealed one week after Prince Harry and Meghan Markle celebrated the milestone with their son. Prince Harry, 35, and Meghan, 38, released a new video of their first child reading his favourite book to mark the occasion, but all other details have so far been left a mystery.

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Harry Princeharry - Diana Princessdiana - Prince William Writes Letter On Behalf Of Himself And Prince Harry To Princess Diana’s Charity - etcanada.com - county Prince William

Prince William Writes Letter On Behalf Of Himself And Prince Harry To Princess Diana’s Charity

Prince William is teaming up with his younger brother, Prince Harry, to support the charity set up in their late mother’s name. The Duke of Cambridge penned a letter on behalf of himself and Harry to The Diana Award — a charity supporting young people established in memory of his mother Princess Diana following her death in 1997.

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Harry Princeharry - Diana Princessdiana - Prince William Writes Letter on Behalf of Himself and Prince Harry to Princess Diana's Charity - etonline.com - county Prince William

Prince William Writes Letter on Behalf of Himself and Prince Harry to Princess Diana's Charity

Prince William is teaming up with his younger brother, Prince Harry, to support the charity set up in their late mother's name. The Duke of Cambridge penned a letter on behalf of himself and Harry to The Diana Award — a charity supporting young people established in memory of his mother Princess Diana following her death in 1997.

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Meghan Markle has ‘Americanized’ Prince Harry with Los Angeles move, says Julie Montagu: 'I love it’

Julie Montagu, an American who became Viscountess Hinchingbrooke when she married into British aristocracy, is supportive of Meghan Markle and Prince Harry’s move to Los Angeles. The former American actress and the British prince have moved to Markle’s hometown with their 1-year-old son Archie since they announced they were "stepping back" as senior members of the royal family earlier this year.

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Prince Harry 'doesn't have many friends in LA and feels rudderless without work'

Prince Harry is struggling with loneliness since moving across the Atlantic with wife Meghan Markle and son Archie, reports claim.

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Prince Harry 'doesn't' have friends' in LA with Meghan Markle and 'misses UK pals'

Prince Harry is missing his UK pals and "doesn't have friends" in Los Angeles, it has been claimed.

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Harry Princeharry - Meghan Markle - prince Harry - Ruth Langsford - Jane Moore - Chris Jackson - Linda Robson - Loose Women stars SLATE Meghan Markle and Prince Harry for 'abandoning the British people' as they dissect their 'money-spinning' new book Finding Freedom - msn.com - Britain - state California - Canada - city London

Loose Women stars SLATE Meghan Markle and Prince Harry for 'abandoning the British people' as they dissect their 'money-spinning' new book Finding Freedom

© 2020 Getty Images LONDON, ENGLAND - MARCH 09: Prince Harry, Duke of Sussex and Meghan, Duchess of Sussex meets children as she attends the Commonwealth Day Service 2020 on March 09, 2020 in London, England. (Photo by Chris Jackson/Getty Images) The Loose Women panelists tore into Prince Harry and Meghan Markle on their Wednesday show, for releasing a new book.

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Harry Princeharry - Kate Middleton - prince Charles - Katie Nicholl - William Princeharry - Prince Harry & Prince William's Relationship Is 'Better' & They Have Been in Touch After Rift Rumors - justjared.com - county Prince William

Prince Harry & Prince William's Relationship Is 'Better' & They Have Been in Touch After Rift Rumors

Prince Harry and Prince William‘s relationship has mended a bit since they had been feuding over the past few years.

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Harry Princeharry - Kate Middleton - prince Charles - Katie Nicholl - Prince Harry & Prince William Finally ‘Back In Touch’ After ‘Major Rifts’ In Their Relationship! - perezhilton.com - county Tyler - county Prince William

Prince Harry & Prince William Finally ‘Back In Touch’ After ‘Major Rifts’ In Their Relationship!

Prince Harry and Prince William are finally on better terms!

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Meghan Markle and Prince Harry Reportedly Set Up Archie's 1st Birthday Party in the Most Relatable Way

Meghan Markle and 's family life is pretty relatable. Sure, they're reportedly that belongs to Tyler Perry, but most of their day-to-day life in quarantine sounds pretty familiar.

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Harry Princeharry - Meghan Markle - Royal Family - Kate Middleton - princess Charlotte - William Middleton - prince Louis - Katie Nicholl - Prince Harry & Meghan Markle are 'back in touch' with Prince William & Kate Middleton post strained relation? - pinkvilla.com - county Prince George - city Sandringham - county Prince William

Prince Harry & Meghan Markle are 'back in touch' with Prince William & Kate Middleton post strained relation?

When Prince Harry and Meghan Markle shockingly announced their split from the Royal Family, it created a grave distance between the couple and Prince William and Kate Middleton. This was evident during Harry and Meghan's final royal duty for the Commonwealth Service where William and Kate refused to acknowledge their presence Moreover, Harry and Meghan have now shifted their base to LA, along with baby Archie, 6, where they are also currently on quarantine mode.

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Harry Princeharry - Katie Nicholl - William Princeharry - Prince Harry and Prince William Are Reportedly ‘Back in Touch’ During Quarantine - glamour.com - Los Angeles - county Prince William

Prince Harry and Prince William Are Reportedly ‘Back in Touch’ During Quarantine

Prince Harry and 's relationship has always been the subject of global fascination. From the time they were little boys through the death of their mother, , to their own weddings to and , they've had the world's eyes on them.Especially over the last year or two, when rumors of a rift between them—and the duchesses—have been rampant in tabloids.

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Harry and Meghan's security measures as 10ft screens go up around $18m LA mansion

Prince Harry and Meghan Markle have moved to ramp up their security after moving in to close pal Tyler Perry's $18million LA mansion - by erecting 10ft high screens around the back of the property.

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Prince Harry says 'life has changed dramatically' in first video from LA home

Prince Harry admitted life has "changed dramatically for all" in a poignant video message today on what would have been the opening ceremony of The Invictus Games 2020.

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Harry Princeharry - Meghan Markle - prince Charles - Katie Nicholl - William Princeharry - Prince Harry, Prince William are ‘back in touch,’ royal expert says - foxnews.com - Los Angeles - county Prince William

Prince Harry, Prince William are ‘back in touch,’ royal expert says

Things may be returning to normal for Prince Harry and his brother Prince William. The two are rumored to have some tension between them since Harry chose to depart his royal duties with his wife Meghan Markle.

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Harry Princeharry - Meghan Markle - Charles Princecharles - Kate Middleton - Katie Nicholl - William Princeharry - Prince Harry ‘Back In Touch’ With Prince William After His Move To L.A. - etcanada.com - county Prince William

Prince Harry ‘Back In Touch’ With Prince William After His Move To L.A.

Following much reported tension in their relationship, ET has learned that Prince William and Prince Harry are “back in touch.”

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Prince Harry 'Back in Touch' With Prince William After His Move to L.A.

Following much reported tension in their relationship, ET has learned that Prince William and Prince Harry are “back in touch.”

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Harry Princeharry - Meghan Markle - Meghan Markle and Prince Harry make security upgrades to lavish $18M Beverly Hills mansion for extra privacy - foxnews.com - state California - county Tyler - county Perry - city Beverly Hills

Meghan Markle and Prince Harry make security upgrades to lavish $18M Beverly Hills mansion for extra privacy

Meghan Markle and Prince Harry appear to have already made security upgrades to the $18 million mansion where they currently reside with their son, Archie, in Beverly Hills, Fox News has learned. It was revealed this week that the Duke and Duchess of Sussex's luxe California pad is an eight-bedroom, 12-bathroom abode owned by actor Tyler Perry.

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Harry Princeharry - Meghan Markle - Meghan Markle and Prince Harry put up privacy screens around $18million LA mansion after realising hikers can see inside - thesun.co.uk - county Tyler - county Los Angeles - county Perry

Meghan Markle and Prince Harry put up privacy screens around $18million LA mansion after realising hikers can see inside

PRINCE Harry and Meghan Markle have put up privacy screens around their Beverly Hills mansion after realising that hikers could see into the property. Pictures show workmen erecting the barriers outside their new $18million LA home, owned by movie producer Tyler Perry, on Saturday afternoon.

Harry Princeharry Meghan Markle county Tyler county Los Angeles county Perry Volunteers Hollywood Coronavirus

Prince Harry and Meghan Markle's 'conscious uncoupling' from royal family will be made into a film

Prince Harry and Meghan Markle's royal exit will be made into a fim.

Harry Princeharry Meghan Markle crisis Coronavirus HARRY AND MEGHAN

Prince Harry Shares Coronavirus Message: ‘Life Has Changed Dramatically For All Of Us’

Prince Harry may have left his official titles behind, but a royal’s work is never done!

Meghan Markle covid-19 crisis

Prince Harry urges people to support each other amid COVID 19; Says ‘look out for those who have gone quiet’

Prince Harry is trying to spread positivity and hope amid the Coronavirus pandemic. The COVID-19 lockdown has taken a toll on people’s mental health across the world. While practicing social distancing to avoid contracting the disease, many are finding it difficult to open up about their fears and worries amid the ongoing health crisis. In an attempt to spread awareness about the importance of focusing on mental health issues, Harry urged people to keep in touch with each other while practicing social isolation.

Harry Princeharry Netherlands Prince harry Hollywood COVID 19

Prince Harry says 'life has changed dramatically for us all' in new message from LA

Prince Harry says that life has "changed dramatically" in a video message during what ought to have been the opening ceremony of The Invictus Games 2020 today.

Harry Princeharry Meghan Markle Netherlands city Hague 2020 Prince harry

United States	Cases: 46 252 513 Deaths: 750 423 Recovered: 0
India	Cases: 34 321 025 Deaths: 459 652 Recovered: 0
Brazil	Cases: 21 835 785 Deaths: 608 235 Recovered: 0
United Kingdom	Cases: 9 215 683 Deaths: 141 607 Recovered: 0
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Meghan Markle and Prince Harry's new brand could spark 'damning contest'

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