Fans who had been starving for live sporting events had their appetites somewhat sated last weekend. Network executives knew the first weekend with multiple live events would draw good numbers but for the most part they exceeded expectations.
The Bundesliga's return drew record numbers on Fox Sports 1, Saturday night's UFC card on ESPN was one of the top shows on cable television and Sunday's NASCAR race on Fox was the most-viewed non-Daytona race in three years. “It was fun being able to watch everything and not knowing what was going to happen.
The good thing is people can see a little bit of the pieces of the sports world being able to restart,” said NBC's Mike Tirico, who called Sunday's TaylorMade Driving Relief exhibition match.
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