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Amazon opens 1st physical clothing store in Los Angeles
Inside Amazon Style (Credit: Amazon) LOS ANGELES - Amazon’s first-ever physical store for men’s and women’s clothing had its grand opening last week in Los Angeles, as the company aims to "reimagine in-store shopping" with a technology-driven experience through the app. The flagship store, called Amazon Style, is located at the Americana at Brand in the Los Angeles suburb of Glendale. "Amazon Style is built around personalization. Our machine learning algorithms produce tailored, real-time recommendations for each customer as they shop," the company previously said of the new store.Customers can use the Amazon Shopping app to scan an item’s QR code and see available sizes, colors and customer ratings.