Inside Amazon Style (Credit: Amazon) LOS ANGELES - Amazon’s first-ever physical store for men’s and women’s clothing had its grand opening last week in Los Angeles, as the company aims to "reimagine in-store shopping" with a technology-driven experience through the app.
The flagship store, called Amazon Style, is located at the Americana at Brand in the Los Angeles suburb of Glendale. "Amazon Style is built around personalization.
Our machine learning algorithms produce tailored, real-time recommendations for each customer as they shop," the company previously said of the new store.Customers can use the Amazon Shopping app to scan an item’s QR code and see available sizes, colors and customer ratings.
They can also send items to a fitting room, where a touchscreen allows the customer to browse more styles and request a different size or style that can be delivered to their room "within minutes."Inside the Amazon Style fitting rooms (Credit: Amazon) The app also allows customers to send items they want to a pickup counter so they don’t have to walk around holding the potential purchases.