Popeyes is debuting its new menu item in North America on July 27. (Popeye's) Popeyes – the fast-food chain that stoked frenzied demand in 2019 with the release of its chicken sandwich – is trying to draw just as much attention to its chicken nuggets that debut Tuesday.
This time, however, its marketing strategy doesn't involve taking digs at competitors on social media.On July 27, the company's "We come in piece.