Fernando Sulichin is used to doing things differently. The veteran producer and CEO of New Element Media has established a reputation for working with maverick auteurs — Oliver Stone, Sean Pean, Abel Ferrara, Michael Winterbottom, Larry Clark, Harmony Korine — and finding creative ways to get films made that don't fit the industry's cookie-cutter models.
As such, the 55-year-old Argentine is very much at home in the creative chaos of the Cannes Film Festival, the ultimate meeting place of film art and the film business [2020 will be the first time in 25 years Sulichin will not be on the Croisette].