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Return of Ramayan, Mahabharat boosts DD’s viewership

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Doordarshan (DD) has emerged as the most watched channel, with the return of classics such as Ramayan and Mahabharat taking its viewership surging ahead of other private channels in the Hindi-speaking belt.

The viewership of the slot (9am and 9pm) for Ramayan, which was a favourite of the 1980s, has grown 60 times over the last two week, while Mahabharat (12pm and 7pm) has led to a slot surge of 208 times.

The findings are part of the third report on television viewership and smartphone usage by the Broadcast Audience Research Council (Barc), a television monitoring agency, along with data measurement firm Nielsen.

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