Every firm must come to grips with post-covid realities, accept that it may need to change everything it knew about its business, and then pivot itself to a future that won’t be a linear extension of the past Survival calls for adaptation.
This sounds Darwinian, but the “fittest" businesses that survive the impact of covid-19 will have no time for trial and error down the generations—or cycles of production, in this case.
It would require transformations made at warp speed, based on forecasts that look uncertain and driven by decisions that would test every leader’s mettle.
The first reality we must acknowledge is the power of this pandemic to reshape the business environment as we know it. The lockdown is not a mere pause in our economic