Is it frivolous for influencers to post about style in the Covid-19 crisis? Louise Roe found she could inspire her 600,000 followers Influencer Louise Roe worried that posting about style during the current global health crisis would seem frivolous.
Here, she explains why she’s carried on and how providing a source of escapism has brought her community of 600,000 followers even closer together...
There are now more than half a million ‘influencers’ in the world, making a living by posting pictures and videos online of their lifestyles and harnessing their ability to ‘influence potential buyers of a product or service,’ according to The Oxford Dictionary.