Sweden, Denmark, Norway and Finland have big subscription VOD markets thanks to their strong broadband infrastructure, populations' English-language skills and a high level of disposable income.
But Futuresource Consulting in a new report says that consumers in the Nordics are not only subscribing to multiple SVOD services, but also driving a rare return to growth for the transactional video market.
The research and consulting firm projects a 4 percent increase in transactional video buying or renting across DVD, Blu-ray and digital for 2020, marking the second consecutive year of growth. "To see transactional video shifting course and moving into a growth phase is something of a rarity," says Tristan Veale, market analyst at Futuresource..