comments on Monday by Jim Cramer on his CNBC show Mad Money. Cramer sees a comparison in Spotify's original podcast content to Netflix’s genius move nearly a decade ago to augment its licensed catalog by self-producing its own movies and series.
A person had multiple options for renting a movie but had to have Netflix to binge-watch an original show like House of Cards.
Now "that the market’s finally bought into their podcasting strategy — which is a great one — what matters here is subscriber growth," he said.That strategy to become an audio platform has resulted in exclusive deals with Joe Rogan and Kim Kardashian West and Warner Bros., as well as acquisitions of Bill Simmons' The Ringer, Gimlet Media and Parcast.