Amid the novel coronavirus outbreak in India, which has affected more than 3,500 people in the country, the ITC group has volunteered to help three NGOs in sending food supplies across to those severly impacted by the Covid-19 lockdown.
Under its credo, ‘Nation First – Sab Saath Badhein’, the ITC group has collaborated with NGOs like Child Rights and You (CRY), SOS Children’s Village India and is helping to implement this special intervention that addresses the month-long food consumption requirement of the children and the elderly.
The campaign started from 1 April, 2020. The initiative, which is backed by ITC’s 150 crore Covid-19 emergency fund, ensures that essential supplies reach those in need via its ‘Aashirvaad Box of Hope’ and