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Amid lockdown, DD re-runs give new lease of life to old stars

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NEW DELHI: The return of television classics such as Ramayana, Mahabharat, Shaktimaan, Buniyaad and several others, amid a halt in production because of covid-19 induced lockdown, has meant a revival in the fortunes of those who starred in them.

While actors such as Arun Govil, Sunil Lahri, Nitish Bharadwaj and others may not see projects coming their way, but they have managed to garner social media fame and publicity among youngsters.

According to a recent report by television monitoring agency BARC and data measurement firm Nielsen, the surge in TV viewership in India continues to be driven by kids.

Consumption in the 2-14 age group has risen by 46% followed by the 15-21 category at 38%. In fact, while 22% of kids are watching Ramanand

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