Costing ₹100-500, the masks are also sold in combo packs and come in a variety of prints and designs so customers can match them with their outfits Fashion brands including Allen Solly, Peter England, Zodiac and Fabindia have started creating designer masks to match shirts as covering one’s face becomes the new normal during the covid-19 pandemic.
Costing ₹100-500, the masks are also sold in combo packs and come in a variety of prints and designs so customers can match them with their outfits. “Brands are exploring every opportunity to mitigate the economic pain of the lockdown.
Fashion and apparel are among the worst hit. Hence, we will see innovation from them," said Ankur Bisen, senior vice-president, retail and consumer, at Technopak,