NEW DELHI: A clutch of fashion brands such as Allen Solly, Peter England, Zodiac shirts and Fabindia have started creating designer and matching masks with shirts as covering one's face becomes the new normal during the covid-19 pandemic.
Available between ₹100 and ₹500 in single as well as combo packs, these masks come in a variety of prints and designs, giving customers options to match them with their outfit. "Brands are surely looking at whatever opportunity they can pursue to mitigate the economic pain of the lockdown.
Fashion and apparel is among the worst hit, hence we will see innovation here," said Ankur Bisen, senior vice president, retail and consumer, at Technopak, a management consulting firm.