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Burberry to stage outdoor show in September with no physical audience in attendance

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Burberry has today announced its Spring/Summer 2021 collection will be shown in a live runway event on September 17, set in the great British outdoors.Unlike all the brand’s previous runway shows, September’s event will not have the star studded front row in attendance.Instead, the only way to watch the show will be digitally, with access available to everyone globally.Burberry is the first brand to announce its plans for London Fashion Week in September.

Covid-19 meant the June event was entirely digital, and September’s is most likely set to be a part-physical, part-digital affair.Entitled Back to Nature, Burberry’s show will be certified carbon neutral, with measures taken to reduce the presentation’s environmental impact and any.

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