innovations crisis

Cell service providers rush to lure customers with new iPhone 12

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DALLAS - Apple announced four 5G-enabled versions of the new iPhone 12 ranging in price from almost $700 to roughly $1,100 on Tuesday, and it didn’t take long for cell service providers to start offering up the new devices in an apparent bid to lure customers.Smartphone sales have been slowing for years as their technology has matured.

That has meant fewer gotta-have-it innovations that can drive demand and, at least until recently, increasingly pricey phones.Add to that a pandemic-related economic crisis, and consumers have tended to eke as much life as possible out of their existing phones.Apple, however, is clearly betting that 5G speeds could push many users off the fence.

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