Britain's Advertising Standards Authority has banned three social media ads from the company of a former Apprentice U.K. contestant, saying they made "misleading" coronavirus claims.
Revival Shots, founded by Daniel Elahi, suggested in the Facebook and Instagram ads that its rehydration sachets could boost immunity and help cure COVID-19, the respiratory illness caused by the novel coronavirus.
The ASA's ruling highlighted that a Facebook and an Instagram ad posted in April mentioned that the product contains vitamin C, with added text that said vitamin C boosts immunity and was "now being tested in the USA and China as a possible cure for COVID-19." The ASA concluded: "We considered the ad therefore implied that consuming Revival Shots.