Panera is offering guests a chance to win a diamond ring and free year of coffee. (Credit: Panera) ST. LOUIS - With Valentine’s Day just around the corner, Panera Bead is offering guests the chance to win the ultimate gift: a diamond ring, shaped in a baguette cut.According to the bakery-café chain, fans will be able to enter, starting Feb.
14, for a chance to score a rock of their own, alongside a year subscription to Panera’s Unlimited Sip Club, which includes daily free cups of hot and iced coffee, as well as hot tea."What better way to perk up than with a fresh cup of Panera unlimited coffee in one hand and a baguette (diamond!) on the other?," the company wrote in a press release Tuesday.
Customers can enter for a chance to be one of 22 winners to score a year of free unlimited caffeine in addition to a gorgeous addition to their jewelry collection — a lab-grown, baguette-cut ring complemented by glistening, smaller stones packaged in a customized ring box inspired by Panera’s beloved Bread Bowl. RELATED: The top-selling Valentine’s Day candy by state revealed"This time of year can be filled with ups and downs and wins and losses - but Panera is always there to help fill your cup," said Drayton Martin, the vice president of brand building at Panera Bread. "The beautiful baguette-cut ring is an ode to our artisanal bread, which paired with our Unlimited Sip Club is sure to make our guests’ day shine a little brighter." The bakery and restaurant chain launched its new grocery delivery service on Wednesday, allowing customers to restock their kitchen while ordering food.In order to win, participants must send a tweet on the social media platform Twitter or create a post on the platform Instagram with the hashtags.