With tourism hit hard globally by the COVID-19 pandemic, work is underway to help see that Saskatoon’s visitor economy rebounds.
The city was selected as a staging area after the Tourism Industry Association of Canada launched a national initiative with a workshop series to reflect the new landscape for most operators.
Tourism Saskatoon president and CEO Todd Brandt hopes the partnership sets the city and the province apart from other destinations. “We came into 2020 as an industry flying very high.
We had a great 2019 well into 2020 and then the challenge of a pandemic drove tourism to the lowest level, I think, it’s ever been.