fitting rooms closed to customers, we could start to see the concept of virtual fitting rooms as genuine help, rather than a gimmick.
In January, Amazon announced that it is working on an app that will allow shoppers to ‘try on’ clothing using a virtual mannequin created from their social media photographs.
Presumably this will be limiting for those who are a little Instagram-shy, but it’s a big statement from the world’s largest retailer about the potential of this kind of technology in fashion.And just last week, it was announced that Yoox Net-a-Porter, the world’s largest luxury fashion e-tailer is working with the University of Modena and Reggio Emilia’s AI research centre to advance the use of AI in fashion - with a particular focus on.