NEW DELHI: India’s monthly active internet user base is estimated to reach 639 million by the end of 2020, thanks to the coronavirus lockdown that has pushed people inside homes with not much else to do.
Currently estimated at 574 million, the number of monthly active internet users has registered an annual growth of 24%, indicating an overall penetration of 41% in 2019.
These are insights from the ICUBETMreport by data, insights and consulting company Kantar. Rural India is driving the digital revolution, having registered internet growth of 45% in 2019 compared to urban India’s 11%.
There are 264 million internet users in rural India, and this is expected to reach 304 million in 2020. Local language content and video drive the internet