₹20,000 crore, bar soaps remain the most dominant hygiene category in India.Hindustan Unilever Ltd. leads the market with Lifebuoy and Lux soaps followed by Wipro Consumer Care’s Santoor and Godrej Consumer Products’ Godrej No.
1 brands which are among the top sellers in the market. HUL and Wipro go by market researcher Kantar’s volume share data on soaps.Lifebuoy is among the country’s largest selling brand by volumes—driven by its mass-market positioning and reach in rural markets.
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