mutual funds platform called Zerodha Coin. Between March and July 2020,46% of the new investors on Kuvera were under 30 years of age compared to 37% in 2019.The covid pushWhen Lucknow-based Anirudh Sehgal, 27, saw covid-19 affecting livelihoods, he sat up and took notice. “This gave me the push to invest and plan for my financial security," said Sehgal, a research analyst.
He currently invests 33% of his salary and plans to increase the amount as his income goes up.Deepali Sen, founder partner, Srujan Financial Advisers LLP said most investment actions are driven by greed or fear and the latter seems to be dominating the behaviour of young workers this time around.