India outbreak innovations crisis Coronavirus India

Creative response

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Crisis situations call for not just urgent, but also innovative responses. A tie-up between Domino’s Pizza and ITC Foods for home delivery of food staples under the current lockdown in India is one such example.

Customers will be able to order a combo pack of ITC’s flour and other daily consumption items, with the efficiency of the pizza chain’s famed delivery network pressed into service.

The two companies have put their fields of core competence together to generate value. Management gurus would approve. It should spark similar creative alliances among other private companies.

The use of drones, for example, could be explored. Given the nature of the coronavirus outbreak, how long restrictions on public interaction last is anybody’s

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