As the pandemic leads to a rise in comfort-focused clothing, one Beverly Hills designer is amping up the trend. Daddy Robes — founded in 2016 by musician Harvey Justice III — began to gain a following in October with styles that can only be described as plush on steroids.
The robes, weighing up to 11 pounds, are made in fleece, velvet and mink, and cost from $555 to $1,111, with custom looks going higher.
The label's clientele includes YouTuber Logan Paul, singer Trey Songz and actor Shemar Moore, who posted his look to his Instagram.