The entire world is grateful to those in the medical profession right now, but one country has developed particularly intense feelings for a public health official.
New Zealand, which is now in its third week of lockdown, is crushing hard on Dr Ashley Bloomfield, the Director-General of Health who has been conducting the nation's daily coronavirus updates.
His 1pm briefings, delivered via Facebook Live, draw so many viewers that people have joked it's the best time to go shopping as the supermarkets are empty for once.
The 54-year-old civil servant, also known as the "Kiwi Ken Doll", has been the subject of hundreds of admiring tweets, a rap song and even, allegedly, erotic fan fiction.